Sunday, August 20, 2006

Google enchanted by MTV’s sweet music!

If Shakespeare was to describe the meaning of his statement, ‘If music be the food of love, play on,’ he would perhaps cite Google’s attraction to MTV’s music as an illustration, albeit in the corporate sense. The two giants have entered into an advertisement revenue sharing deal that allows MTV to share its videos with Google and in return share the revenues that come from advertisements. Also, the website owners and bloggers would be allowed to post the MTV videos and will get a share of the revenue every time a person clicks to watch the videos. Through this deal, MTV would be able to expand its online audience and Google, on the other hand would benefit through increase in flow of traffic to its website.

This move is largely appropriate as this would provide a clear edge to the search engine giant as its competition with many other search engines (like Yahoo, MSN and AOL) gets more intense by the day, and will position it better to fight competition in the online video market. But Google still withholds the information regarding the number of websites that will be allowed to host the MTV videos. Taking a broader perspective, the revenue sharing model between Google and MTV is poised to become popular because apart from benefiting the two entities, the new model also provides revenues to small website owners who will post the MTV videos. So if you are a Google maniac, its time to check out some video compilations as well. And if the doctor has prescribed a strict adherence to MTV music, and if you cannot carry your TV set around, don’t you worry – just walk into an internet cafe and watch the videos on Google!

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