THE BLASTOFF

THE BLASTOFF: Those who believed that the industry is moving towards the executive & premium segment, and that the economy segment is losing its shine, need to necessarily shift to euro 10 norms, pretty fast! Kalpesh Parekh, AVP, Equity Research, rejoins, “Companies can’t afford to neglect the economy segment. They need to have a dual model strategy. They should work on the economy segment for rural India and executive, premium segment bikes for the urban India.” Furthermore, in this rolling fiscal, Indian two wheeler space, especially the urban markets, will be driven by a technology revolution. Not counting the new bike launches, which occur faster than how ‘KK’ serials change on Rupert Murdoch’s cable channels. Evidently, two-wheeler gods & kings will be battling for the technological edge, even in the new launches. Hero Honda has already launched a fuel-injection model with 125-cc Glamour F1. The technology will be a brand new experience for Indian consumers. Closely on the heels of Hero Honda, Bajaj too is gearing up to launch the 200 (plus)-cc Pulsar armed with the world beater DTS-Fi (digital twin spark-fuel injection) technology (as opposed to the DTSi). Being successful with these truly innovative products will be the real test of mettle for both the emperors. Indian bikes for sure were due for a major electronic and technical overhaul, more than just mere cosmetic makeovers. But the biggest worry for both these companies would be, are Indian consumers getting so rich that they might just skip buying bikes (and shift to, say the Tata Rs.1 lakh car)? Well, all we know is that the scooter industry’s already dead... Long live