Saturday, May 06, 2006

Making sense of senses

Long before the head has figured out what’s going on, it is normal for impulse to have pointed out the way to our mind. Endowed as we are with the gift of our senses, it is a travesty to note that human beings, as social animals, often articulate scant regard for that which is an intrinsic part of our lives. Emotions and sensory perceptions are debatably some of the richest experiences we enjoy, yet it is an inescapable irony that marketers unflinchingly overlook this in course of shaping their offerings.

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